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information technology
information technology
From industry to medical research, including transport and commerce, IT is present in all areas of activity.
IT has invaded all sectors of activity and its applications continue to evolve. Big data, artificial intelligence, cyber security, virtual and immersive reality, embedded systems, create new possibilities in transport, health, industrial production, finance, marketing...
Traditional or emerging professions
If software development is at the heart of digital activity, the latter requires many other skills. It is thanks to systems, network and security professionals that information can circulate and be processed effectively.
Innovations contribute to the emergence of more specialized profiles. Cloud specialists allow businesses to outsource the storage and processing of their data. Data scientists collect and analyze masses of information. Virtual or immersive reality engineers design complex systems used for video games, museums and surgical simulation.
The emergence of artificial intelligence and machine learning is beginning to create new professions in addition to data professions: AI engineer (creating computer programs capable of reasoning like humans, to respond to very complex problems, or still chatbot coach, etc.
Technological developments have also given rise to specializations within traditional professions. These are, for example, mobile application developers, or “UX designers” with different functions from traditional developers. Or even embedded systems developers who, at the crossroads of computing and electronics, design software used in particular in transport devices.
IT is resilient despite the health crisis
In a sector that is constantly innovating, BSE GROUP ETS are sought after by digital service companies, software publishers, banks, industrial and commercial companies and administrations. Without forgetting start-ups, growing in the fields of mobile applications, connected objects, e-commerce, big data and artificial intelligence.
In this very open market, developers and software engineers are at the top. The needs are also significant for the information systems and telecommunications and networks and IT security.
The health crisis has impacted IT, particularly consulting activities, but has also created an increase in digital activity in general and a wider opening.
Creation of a mobile application, redesign of a website, improvement of traffic... In Bamenda, the BSE GROUP ETS offers its clients a whole range of varied and innovative digital solutions. Meeting with his teams.
At the heart of the digital chain
Within the agency, depending on client requests, different professionals work on the digital chain: Web project managers, UX designers, developers, SEO consultants, etc. Sometimes alone, but most often in collaboration. team, they pool their skills to best satisfy the order within the allotted time frame.
Functional Web Project Manager
His role? Supervise the redesign of sites for the agency's clients. ''I must first gather the customer's needs, to offer them the most suitable solution. Based on its needs, but also its budget, I evaluate the time needed to redesign the site, I prioritize the tasks and I form the teams. The important thing in my job? Manage deadlines.''
UX designer
His mission: to simplify the journey of Internet users on a site. ''I must first understand the needs of users, analyze the navigation problems they encounter, then find solutions.'' After drawing storyboards to test certain hypotheses, he imagines the models of the new interfaces and composes them. pages. What should be put at the top of the screen? Where to position the buttons? ''I try to make navigation as intuitive as possible. This is essential on e-commerce sites, which are teeming with information.''
Integrator
When the prototype of the model has been validated by the client. Its goal ? Translate the graphic models sent by the creatives into HTML language. ''I have to create the skeleton of the page, by coding all its static elements. To ensure that a button displays identically regardless of the browser, there are certain tips to know.''
Developer
Once the navigation and layout are defined, next enter the fray. ''From the HTML models given by the integrator, I translate each functionality into lines of code. It is these functionalities, completed at the back, which will make it possible to make the page dynamic on the front (what the Internet user sees on the screen).'' When the site is active, its mission is not yet finished. ''Often, I deliver a first version of the site, which I then improve. This optimization phase is essential to stand out from the competition.''
Digital marketing manager
Another lever for the structure to make yourself known? Digital marketing tools. Objective to promote the agency. ''I manage our website and our social media accounts (posts on LinkedIn, videos on YouTube, etc.). I also organize communication operations, such as events. Digital marketing is crucial today for finding new customers.''
SEO manager
The young woman's challenge? Give the best possible visibility to the agency, by improving its SEO, that is to say its position in the results of search engines, such as Google. ''Relevant keywords in editorial content, optimal structuring of pages, use of the Google Analytics tool: I have several techniques at my disposal.''
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